Understand what changed.
Know which customer segments are declining, what is driving the variance, and where retention investment can matter most.
A NEW OPERATING LAYER FOR RETENTION
Every retention dollar.
Under control.
From promotional forecasting to campaign execution, Geno gives operators one intelligent place to make better retention decisions.
SPORTSBOOKSiGAMINGPREDICTION MARKETSCOLLECTIBLES
INSIDE GENO
See the operation.
Not just the idea.
Work from the numbers, build a plan, and move toward execution. One connected workspace.
Real interface. Synthetic data. No live connections or sends.Open the full workspace
ONE CONNECTED WORKFLOW
Most platforms send the message.
Geno makes the decision smarter.
Bring customer behavior, incentive economics, budget planning and execution into focus—without stitching together five disconnected workflows.
Plan the dollars.
Model promotional offers, forecast costs, adjust allocations and compare plans against actual results.
Move with confidence.
Prepare the audience, offer, messaging and review trail—then hand execution to the systems your team already uses.
BUILT FOR THE ECONOMICS YOU MANAGE
Your industry.
Already understood.
No generic lifecycle templates. Geno is designed around the levers that matter in high-transaction, incentive-led businesses.
01 / SPORTSBOOKS & iGAMING
Know your players.
Own your spend.
Bonus bets, deposit matches, reinvestment rates, promotional ROI and VIP retention—all in the same financial and operational picture.
PLAYER VALUE / NGR / REINVESTMENT
02 / COLLECTIBLES & MARKETPLACES
Turn activity into
lasting value.
Understand repeat purchase behavior, model marketplace credits and fee incentives, and protect contribution margin as you grow.
COLLECTOR LTV / GMV / TAKE RATE
Prediction markets and adjacent transactional businesses: let's discuss your workflow. Start a conversation
INTEGRATION-FIRST BY DESIGN
A smarter layer.
Not another silo.
Geno is being designed to work above your existing engagement platforms and data warehouse. Start with a controlled handoff; connect more as the product matures.
BrazePRIORITY
SnowflakePLANNED
IterableROADMAP
SegmentROADMAP
Customer.ioROADMAPIllustrative integration targets only. These brands are not Geno customers, sponsors, partners, or certified integrations. No production integrations are connected to the public demo.
OUR APPROACH
Built inside the problem.
Designed beyond it.
Geno began with firsthand experience of complex retention operations. We know the spreadsheets, the trade-offs, the approval chains, and the pressure to make every incentive dollar count.
Commercial rigor.
Operator intuition.
AI that does the work.
Operator intuition.
AI that does the work.
We're a founder-led team building an independent product for operators. Our first priority is a measured pilot—not a promise to automate everything on day one.
Meet the founding team THE FIRST DEPLOYMENT
Start small.
Prove something real.
One use case. Agreed financial assumptions. Safe review workflows. A clear definition of success before we touch production systems.
01
Define
Agree on the retention challenge and what better looks like.
02
Validate
Start from synthetic or approved test data and explicit assumptions.
03
Review
Keep every consequential change subject to human approval.
04
Measure
Assess forecast quality, time saved and commercial results.
DESIGN PARTNER INQUIRIES
Let's make
retention better.
Tell us where your current workflow gets stuck. We're looking for a small number of operators willing to shape the first real deployments.
Early-stage product · Private pilots · Human-led onboarding